Does Preordering an eBook Make Any Sense? No, but we do it anyway.
Preordering is what a reader does to
ensure a copy of a book that is expected to quickly be in short
supply after publication, a way to make sure you get yours when
everybody wants one. This is a consideration in offset printing,
where a specific number of copies are printed to satisfy the expected
number of purchases on publication day. If the author is popular and
buyers consider it possible that the currently printed copies might sell out fast on publication day, they might preorder it to have the opportunity to get first dibs on publication day
before vendors run out of the initial run.
This does not apply to eBooks. They are, by definition, never
out of stock.
Publishers never run out of them because they don't exist until they are are ordered. Order an
eBook, and it's on its way to you instantly as a device file with no depletion of inventory for the
publisher. The availability of the book is unlimited on the day of
publication, and it will always be unlimited.
As a practical matter, you, the customer, you have no incentive whatsoever to
preorder an eBook; it won't be available until the official publication day
whether you order it then or preorder it a month earlier. You won't
get it any sooner, and you won't get it any cheaper. You're at no risk of not being able to get
your copy on pub day, just like everybody else. The publisher will
never run out of stock.
The
only benefit that might accrue from this type of preorder is to the
publisher and the author by generating some buzz around perceived
demand for the title, by conveying the notion that it might become
more difficult to get as publication day approaches. It won't be. You
can order it anytime and get it just as quickly as at any other time. If
you want to support a particular eBook author or publisher, preordering might be a good way to do that because preorders count as first-week
sales, so it might cause a boost in initial
reported sales, albeit perhaps not a precisely accurate one, time-wise.
Preordering an eBook won't help you, but it won't hurt you,
either. It's of no use to you as a reader, but it might make some difference in the author's sales ranking if that is of any concern to you. If you want to read a little of the book
at Amazon's bookstore, you cannot do that, because the printer source file of
a preordered eBook typically hasn't been delivered to the publisher yet, so you won't see the usual “Read a Sample” link below the
cover picture on the book's Amazon page until it's officially on sale.
Fine, erudite commentary, Dan. We need more of this as writers, fewer trophies for participation. I've been reading some of your past blogs and hope you will write more new ones. Paul A. Barra
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